A Boutique-Inspired Campaign
The Cardiff by Sierra Corporation
Feeling the heartbeat of the city, and the pulse of unprecedented sales.
Our research into the area revealed the possibility of a unique brand positioning for the targets - predominantly those with an average household income of $202k. Affluent immigrants, Baby Boomers and Gen Xers were discovered to be the primary group with the most buying potential, AKA “The Beau Monde” class. Appealing to this target, we gave this building a very elegant and fashion-forward brand. We named it The Cardiff - a Torontonian homage to the roots of the area. Like the powerhouse brands of Gucci and Louis Viton, The Cardiff’s concepts and logo emulated a sleek and elegant feel, catering to the exclusive and boutique lifestyle desired by the targets. Inspired by this concept, The Cardiff’s interior design team wove these boutique forms into every facet of the building’s DNA, resulting in a staggering 100% sell-through rate.
Branding & Positioning
Pop-Up Presentation Centre