Brand Identity for a Brand New Service
A revolutionary service. A fresh brand.
Resoil was developed as a response to new provincial regulations imposed against hydro-vac truck operators. This created a need to research a groundbreaking state-of-the-art slurry recycling service. For the first time, slurry could be recycled conveniently with affordable dumping fees, no environmental remuneration costs, and no long hauls to off-load trucks.
NGEN was tasked to develop a position and identity, and technology and communications to support their operations. Simplicity was key to create awareness for this new service. New branding and a benefit-focused website delivered registrations for follow-up. SEO, SEM and fleet signage helped to drive additional traffic. NGEN also developed an app that integrates functionalities for the Resoil sales team, dispatch customers and facility operators.
Brand Style Guide