All aboard the sales subway, next stop - huge profits.

Sierra Corporation realized that East Danforth was a bustling area, ripe for gentrification. NGEN was asked to come up with an overarching plan to position and sell the project out quickly and cost effectively. We realized that the building was situated directly above the Greenwood subway station. Perfectly suited for young professional millennials, seeking lower cost residential alternatives where transit is the primary mode of transportation.

Our concept leveraged the subway, hence the name “Platform” aligned perfectly with our reasons to believe and the project benefit statements. The identity was simple yet contemporary in order to appeal to our target.

Our pinpoint positioning garnered mass attention to buyers and brokers, enabling a sell-through rate of 99% over a 2 week period. Deploying an innovative pop-up store along the Danforth saved thousands by eliminating the need for a expensive Presentation Centre.