Next Stop: Your Home
Platform Condos by Sierra Corporation
All aboard the sales subway, next stop - huge profits.
Sierra saw a prime opportunity to gentrify the East Danforth with a condominium perfectly suited for young professionals. The building would go directly above the Greenwood Subway Station providing easy access for the target who could use transit as their primary mode of transportation. Thus, Platform was born - a name suitably aligned with the project benefit statements.
After conducting substantial research into the area, we used the insight to develop a prolific and far-reaching nurturing campaign. This strategy resulted in massive awareness to both the broker and end-user community. Based on this considerable interest, we advised the client not to spend money on an expensive sales centre, but rather, develop a simple pop up store.
The results - 99% sellout within 2 weeks, all without spending hundreds of thousands on a sales centre.
Pop-Up Presentation Centre