It’s not just a home. It’s the family’s heartbeat.

NGEN created a fresh feel to a dormant brand. The campaign was designed to empathize a new path for a new stage in their lives. Caledon is a safe, family-friendly community with small-town charm, surrounded by nature. The campaign built on that, pulling on the heartstrings to create an emotional connection with customers throughout all marketing assets and at the sales centre. The result. 100% sellout just days after launch. So successful, even the Mayor attended the ribbon-cutting.