Observatory Hill

5-Star Luxury and Stellar Results

Observatory Hill

Observatory Hill

Too many stars to count. Everything else was measured.

A unique location like nothing else in the galaxy. We were approached by a developer group to create an overarching brand position leveraging a world-renowned Observatory featuring five-star luxury homes. Our fully integrated campaign took advantage of a constellation of consumer touch points in order to generate astronomical interest: 224,000K website visits, 97,273 users, 30,985 leads and 3,100 people attending the Grand Opening which resulted in 52 homes sold over a weekend (44% of phase 1) in an extremely softening market.

Strategy

Branding

Visual Identity

Website

Marketing Automation

Collateral

Event

Video

Animation

Signage

Presentation Centre

Media

Planning

Digital

Radio

Social Media & Multicultural Marketing

2020 | The Nationals Silver Awards

Best Video - long format

Observatory Hill

2019 | OHBA Awards of Distinction

Best Low-Rise Project Video

Observatory Hill

2019 | 39th Bild Awards

Winner

Best Long Video

Observatory Hill

Finalist

Best Project Branding & Identity, Low-Rise

Observatory Hill

Finalist

Best Digital Marketing Campaign

Observatory Hill

Finalist

Project of the Year, Low-Rise

Observatory Hill

Finalist

People’s Choice Award

Observatory Hill

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Observatory Hill
Observatory Hill
Observatory Hill