Sell something that didn't exist.

How do you generate leads and ultimately convert to bookings when a venue is under construction to brides who like to touch and feel, and have high expectations for their wedding celebrations? 1. Create a sophisticated, European inspired brand personality. 2. Unveil at Canada's Bridal Show. 3. Develop a booth that aligned with the brand personality. 4. Put the icing on the cake with the creation of an immersive 3D video that brought the venue to life, showcasing every luxury detail. As a result, the venue garnered 80% booking capacity before couples could even visit for a facility tour.