A compelling story around a place full of history

A campaign to promote heritage-inspired townhomes that complement the charm and personality of The Village of Maple. NGEN strategically focused on the abundant history and architectural legacy of the neighbourhood, pairing this romantic location with a modern luxurious lifestyle so homebuyers could attain their "own true classic". The digital advertising had 2M impressions and the new website received 220K visits. The nurturing campaign for existing registrants had an outstanding average open rate of 55% and 468 potential buyers personally confirmed interest in the product.