Luxury deserves a more personal approach. Face-to-face, to be precise.

Challenged with a starting price of $4.5 million, this collection of high-end homes required an innovative personal approach. A high-end brand was established to support price point and Instead of bombarding registrants with direct sales messaging, targeted e-communications were developed and deployed to high net worth buyers and brokers. The call to action invited these prospects to CountryWide's head office for a one on one VIP presentation showcasing the feature benefits of this luxury project. This approach sold 30% of the development within the first month despite the ultra-high price point.