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Inspiration that is Top of the Class
Ivy Hall Estates by CountryWide Homes
Luxury deserves a more personal approach. Face-to-face, to be precise.
Challenged with a starting price of $4.5 million, this collection of high-end homes required an innovative personal approach. A high-end brand was established to support price point and Instead of bombarding registrants with direct sales messaging, targeted e-communications were developed and deployed to high net worth buyers and brokers. The call to action invited these prospects to CountryWide's head office for a one on one VIP presentation showcasing the feature benefits of this luxury project. This approach sold 30% of the development within the first month despite the ultra-high price point.
Marketing Strategy
Branding
Visual Identity
Microsite
Marketing Automation
Sales Collateral & touchscreen
Signage
Presentation Centre & OOH
Renderings
![Ivy Hall Estates by CountryWide Homes](http://a.storyblok.com/f/57869/1680x970/32a8b093a8/ivy-hall-case-study-001.jpg)
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