Hit the brakes. Adjust the coordinates. Full acceleration.

This Canadian automotive dealership mergers and acquisitions company enjoyed rapid growth and quickly became segment leaders in the country. DSMA realized that their communications did not align with their objectives of becoming a global brand. NGEN helped with a consistent marketing strategy, straight-to-the-point brand positioning, uniform visual identity and laser-focused ads that speak the car-business language. Pit-stop complete and a brand ready to compete for the pole position.