The Right Tools for Conquering Winter
A new website with a perfect storm of functionalities
G&L tasked NGEN with a business process challenge; improve intake of orders on the new website while integrating it with their financial ERP system. NGEN created a simple client experience and custom content management backend as quick and easy to update as the weather forecasts change. In addition, NGEN implemented a streamlined process that included a Salt Card™ that makes it simple for clients to order salt. In addition to creating BPO improvements, NGEN’s re-engineering of their processes created a clean, corporate-looking, product-focused, AODA 2.0 accessibility compliant website with many extra features like live weather alerts and real-time updates for salt availability. The new site is enhanced with SEO, features improved visibility and positions Draglam Salt as the authority in de-icing products in the GTA. A project that melted more than the tip of the iceberg.
Integrated Multi-Channel Platform