Connections from the Underground Up
From source to tap and back.
One of the largest infrastructure construction companies in Canada needed to improve their web presence to maintain their leadership and to react to the public private partnerships ever-changing environment. Collaborating with the client, we realized that an alignment for all their lines of business was necessary to convey their vertically integrated offering. This lead to the development of a halo position of “from source to tap & back”, a tag line that continues to support their scale and scope of services.
Realizing that time is vital to senior corporate targets, we planned the Condrain user experience to be simple to navigate with minimalistic copy, showcasing their integrated services in a friendly, efficient, and visual manner, to secure the next step – dialogue.