Brighter branding illuminates the way ahead

Client believed their legacy position and brand was not representative of the product and service they now offered and what their company had grown into. They challenged NGEN to understand the brand and culture, review the marketplace and report findings and recommendations.

From stakeholder discovery sessions, competitive market analysis and project scope reviews, it was clear Aluminous was more than a pole and light standard company. They are a Canadian manufacturing success, with a commitment to outstanding service and security standards embedded in their DNA.

We developed a more focused and accurate brand position, contemporary identity and support that was relevant and differentiated; deep in knowledge, wide on products, in-house solutions and manufacturing, and supported by a world-class service operation.