Redesigning Horse Racing
for the NEXT GENERATION.
for the NEXT GENERATION.
Make horse racing accessible, engaging, and exciting for a new generation of fans.
Horse racing has long been steeped in tradition — but for newcomers, it can feel complex and exclusive. That’s why Woodbine Entertainment partnered with NGEN to reimagine the Railbirds digital experience. By transforming a content-heavy, insider-focused platform into a sleek, intuitive, and welcoming space, NGEN delivered a bold new vision for the sport. The result? A mobile-friendly, storytelling-rich site that demystifies the race day experience and invites the next generation to join in.
