Giving nature a new home.
How do you give life to a community in a place no one has heard of and resonate with three very different target groups on a personal level?
For Midhurst Valley, we conducted in-depth research into the behaviors, needs, and problems these groups were facing for their housing needs. We chose three real families from each target group and spent several days unearthing insights into their lives and how we could tap them for our communication.
