This Canadian automotive dealership mergers and acquisitions company enjoyed rapid growth and quickly became segment leaders in the country. Soon, DSMA realized their communications did not align with their expansion objectives. NGEN re-positioned them for global play: consistent marketing strategy, straight-to-the-point, uniform visual identity, laser-focused ads that speak the car-business language, and a new website. After a successful Canadian relaunch, the work was rolled out to the USA.