The showstoppers,
on show.
In the business world, there's no such thing as
happily ever after.

Canada's Bridal Show has been the largest wedding exhibition in the country for 35 years. But, in today's disruptive economy, there is a rule for established brands: adapt or perish. NGEN quickly realized that Millennial brides are now just a click away from finding everything they need from many digital players.

To appeal to this target, we developed a complete repositioning and rebranding to align with today's brides' expectations.

We offered a rich experience by being multicultural and inclusive, embracing digital content, and making couples and brands feel like they are the centre of attention.