happily ever after.
Canada’s Bridal Show has been the largest wedding exhibition in the country for 35 years. But, in today’s disruptive economy, there is a rule for established brands: adapt or perish. NGEN quickly realized that Millennial brides are now just a click away from finding everything they need from many digital players.
To appeal to this target, we developed a complete repositioning and rebranding to align with today’s bride's expectations.