Our approach: we have
this mantra
for everything we do
And we do it with:
PASSION
CURIOSITY
TEAMWORK
PERFORMANCE
INTEGRITY
Joe Grasso
President & Business Director
Joe leads the team in providing strategic direction to emerging brands who want to realize their full market potential.
With over 25 years of experience in marketing, sales, supply management, technology implementation and process reengineering, his multidisciplinary and fully integrated marketing approach has enabled him to work with and re-shape some of the most notable lifestyle and development brands in today’s competitive landscape.
A natural-born workaholic that puts his heart and soul into his work while finding time to work on his home reno projects during his 36 hour day.
Joe is a marketing graduate of Seneca College of applied Arts and Technology and holds a SCMP designation from the Supply Chain Management Association of Canada.
Dion Widrich
VP of Operations
Dion co-founded NGEN after running his own boutique design agency with North America's leading companies as clients, including Canon, Computer Associates, Kia Motors, Apotex Pharmaceuticals, Schlage/Ingersoll Rand, Symbol Technologies, Hudson's Bay Company and Heinz. An honour graduate in visual communication design and photography from York University, he directs day-to-day operations of NGEN’s creative department, managing budgets, timelines and resources, keeping everything running smoothly, even his classic car.
Michael Reneau
New Business Strategist
Michael champions the core disciplines of strategy, creativity and business acumen. The consummate adman, with a proven track record for consistently developing and delivering results for clients such as Toyota, Sporting Life, Mazda, Jaguar, Land Rover, Carlsberg Beer and Casino Niagara. A devoted practitioner of integrated communications, a smart digital presence and the power of one-to-one marketing, he offers clients a unique perspective on marketing solutions and advertising best practices. Mike’s not being afraid to walk into a dark room and find the light switch.
Victor Schmidlin
Creative Director
Multi-award winning all-rounder with a bachelor in Advertising and Marketing, an MBA in Corporate Communications, and a recent graduate of Miami Ad School’s strategic planning program. Victor has been recognized with 30+ international awards and was nominated 1 of 20 new talents of the promo marketing industry. He has led creative for clients such as Honda, Renault, Volvo Trucks, Mondelez, Kraft, Caixa (Brazilian National Bank), Embratur (Brazilian National Tourism), Tim (Italian telecom leader in mobile services) HSBC and Electrolux. We thought Victor was a closet metalhead because he plays a 7 string guitar, but it turns out he has recorded 2 albums and was profiled by Guitar Player magazine.
Gildie Nazari
Studio Manager
With 9 years as a communications lecturer and 17 as a designer, Gildie is the definition of a creative media maven. She’s passionate and expert in digital design, content creation, branding, corporate identity and package design. She has taught over 1000 students in semiotics, marketing, font design, history of typography and design basics. She holds 2 national sporting records, speaks 3 languages, plays 4 types of recorders and has written and illustrated 5 children's books she’s too modest to have published. A non-stop learner, Gildie recently added to her skillset at OCAD, Red Academy and Hackeryou catching up on the latest UX/UI trends. This while running a tight studio, ensuring projects are on time and on budget, all the while being the most adored person in the agency.
Stephen Jeevaratnam
Digital Manager
Stephen heads up our IT department, turning great creative ideas into websites, eblasts, and interactive displays. After graduating from Carlton U with degrees in Computer Science with Honours and minor Mathematics he spent almost two decades in Europe before returning home to Canada to work on some of the top online retail brands in the country. Notably, he was included in the Top 10 Mathematicians in the country and admits to holding a Black Belt in the Martial Arts. Who are we to argue?
Brand and Category Experience
- Automotive
- Dealer Solutions Mergers & Acquisitions
- Kia Motors
- Mister Transmission
- Porsche Services Canada
- Construction & Infrastructure
- AJW Engineering
- Aluminous Lighting Systems
- Conelco Group
- Condrain Group
- Coundrain Group
- DG Road Flushing
- Downsview Group
- G&L Group
- Resoil Solutions
Builders
- Arten Developments
- AspenRidge Homes
- Brookfield Residential
- CountryWide Homes
- Denham Custom Design & Build
- Dunsire Developments
- Fairgate Homes
- GreenPark Group
- Ikore Developments
- Indesign Homes
- Lakeview Homes
- Marycroft Homes
- Pace Developments
- Parcel Developments
- Regal Crest Homes
- Remington Homes
- Rodeo Fine Homes
- Royalcliff Homes
- Sierra Corporation
- TerraFirma Homes Corporation
- The Conservatory Group
- Thornridge Homes
- TownWood Homes
- Trimax Developments
- Wycliffe Homes
- Consumer Products & Services
- Canon
- Duc d’O
- Erth Coverings
- Global
- Hröon Waterwerken
- Less Mess
- Nunu Educational Products
- Salbro Bottles
- Schlage Locks
- US Tax Recovery
- Retirement
- AllianceCare
- RichView Manor
- St Bernard’s Residence
- UniversalCare
- Financial
- Benecaid
- Monster Mortgage
- Morrison Financial
- Luxury & Lifestyle
- Canada’s Bridal Show
- Ceasar’s Palace
- Chateau Le Parc
- Devil's Den Golf & Beach Volleyball Centre
- Light Group
- MGM City Center
- Technology
- Computer Associates
- Par Technology Corp
- Symbol Technologies
- Real Estate
- Condor Properties
- Home & Condo Market Brokerage
- Keller Williams Realty
- Minto Group
- P2 Realty
- Royal LePage
- Government Associations
- Accerta
- CDCA - Claremont & District Community Association
