Embrace Your Space

Urban North by Pace Developments

For Millennials to buy in Barrie, they must buy into Barrie.

We were approached by Pace with an ambitious development of 850 townhomes located 90 minutes outside downtown Toronto. NGEN’s strategy was to present Barrie as a lifestyle destination for young urban buyers looking for affordable options outside of the hot-ticket GTA. However, the recently implemented financial mortgage stress tests were a huge barrier to entry. To overcome this issue, we augmented our lifestyle position with an innovative down payment concept to appeal to our target group, resulting in 106,000 web visitors, 5,850 leads, 2,500 visitors to the sales centre, and a total of 239 homes sold in the first 6 months; helping Pace attain a top 10 sales position in the market for 2018.

Strategy

Branding

Visual Identity

Website

Marketing Automation

Collateral

Event

Video

Signage

Presentation Centre

Touch Screens

Media Planning