With a Certain Je Ne Sais Quoi
A triumph of tightly targeted marketing for the discerning client? Voilà!
Le Triomphe is an upmarket condominium in a wealthy neighbourhood of Aurora. NGEN was involved from initial product development, helping determine the best site plan arrangement to create more sales opportunities. This increased unit count and sizes resulted in new revenue potential for the client.
The name and the delicate, vintage branding were inspired by the building’s French-classical architecture. Sophistication needed to be perceived in every touch point of the campaign, from well-appointed site signs to search-optimized registration page, from an informative microsite with elegant interface to the sales centre with interactive touch screens, where visitors receive a glossy, heavy stock brochure. All designed for buyers to have a magnifique experience.
Community Branding and Positioning Signage
Touchscreen and Print Design