Selling paradise in a land far, far away.

A new development of 304 homes in Jamaica, but with a price point too high for the local market. Our strategy targeted expat Jamaicans who have built wealth in their new countries. A tourist-style video showcasing the homes in their stunning setting was created, and three celebrity-hosted sales events were held in Toronto, New York and London. Support collateral was print, digital and video. Results? 10% of Phase 1 reserved in just 3 days.