Bringing Four Brands Together
Four strengths. One focus.
Con-Elco came to us with a problem. The four unique branded companies that comprised its infrastructure business were not known to exist as part of the same group. Discovery sessions with the client uncovered Conelco’s unique product offering and business solutions. We developed a master brand that the four business lines could bring to life. We redesigned their logos and identities to leverage each other, which we underpinned through the creation of a new website. We focused on an integrated experience where all companies could reside in a single space, enabling visitors to understand the CEG offering and solutions. Now, it’s clear they’re a scalable provider capable of mastering any infrastructure development project.